“Brand Award Azerbaijan” is a prestigious national competition dedicated to the promotion, recognition and support of local trademarks representing various sectors of Azerbaijan’s economy.

The competition aims to identify and present to a wide audience not only companies that have gained strong positions in the market and have become successful brands by earning consumer trust, but also newly developing brands with high potential. 

The main objective of the competition is to enhance the reputation of Azerbaijani brands, strengthen their competitiveness, promote national products and services, as well as support local companies in accessing international markets. 

Within the framework of “Brand Award Azerbaijan”, trademarks that have distinguished themselves in various fields, gained strong positions in the market, have strong advertising strategies, a high level of recognition in the media and social networks, effective brand positioning and consumer trust are identified. Their contribution to increasing brand value, implementing innovative approaches, strengthening market reputation and developing national business is recognized with special awards. 

The 50 brands that win the national “Brand Award Azerbaijan” competition are entitled to participate in the international “Brand Award International” competition.